INFINIUM WALL SYSTEMS As the marketing specialist, I contribute to the conceptualization and development of impactful design materials that align with the company’s brand and sales strategies. This series of materials effectively communicates product benefits and elevates the overall visual identity of Infinium in the construction/architecture industry.
SELL SHEET REDESIGN
I redesigned 65+ sell sheets, enhancing legibility and details to create more compelling and informative marketing documents. These sell sheets serve as essential tools for sales and marketing, ensuring clear communication of product benefits while maintaining brand consistency.
BRAND ENHANCEMENT I elevated Infinium’s branding by incorporating the color black into its green and gray color palette. This subtle yet impactful update enhances the brand’s sophistication and has been seamlessly integrated across various touchpoints, including sample boxes, social media, presentations, and other marketing collateral. The addition of black not only refines Infinium’s visual identity but strengthens its presence in the design space of premium glass walls.
ANIMATION
A compilation of short-form motion graphics created for social media and internal TV displays at headquarters. I developed over 80 unique animations, each designed to reinforce the company’s brand identity, initiatives, and mottos. These visuals were crafted to engage both internal and external audiences, enhancing brand storytelling through motion, typography, and visual effects.
REP PORTAL
An interactive portal for Infinium’s 17 rep groups, serving as a centralized hub for all essential resources. This one-stop-shop provides easy access to product documents, images, and important information, ensuring reps have everything they need to be successful while selling.
SOCIAL MEDIA Created and published over 200 visuals across Infinium’s social media platforms, including Instagram, LinkedIn, Facebook, and TikTok. Through strategic content creation and branding, these posts have generated 550,000+ impressions and helped grow the audience by 1,450+ followers, strengthening Infinium’s digital presence and engagement.
ILLUSTRATIONS
A series of illustrations drawn for internal TV displays at HQ and social media, often themed around holidays and employee events.
