POUTY is a fictional lipstick brand I developed, that strays from the neutral, everyday lipstick wear. The target consumer for this brand is likely a MUA or makeup lover that is seeking to add a unique pop of color to their makeup look. The Old English typeface and dark color palette was inspired by the 90s grunge beauty looks and aesthetic. Unlike Pouty's packaging (found under graphic design), these lipstick containers are simplified as this animation was my first creation for the conceptual brand. "Pucker up and get Pouty" serves as the company's tagline, intertwined with the animated logo to blend each together.